SoftSwiss Improves Game Engagement with Enhanced Jackpot Features
Last updated
Last updated
SoftSwitzerland recently upgraded its game aggregator platform by incorporating jackpot features into crash and live games, greatly enhancing the gaming experience. These innovations allow more extensive participation in jackpot draws, including popular game categories within the SoftSwitzerland framework.
The integration of jackpot aggregators and game aggregators enhances these capabilities, making it easier for customers to configure jackpot campaigns to suit different player preferences in the game aggregator's back office. The feature aims to significantly enhance user engagement across platforms by providing an optimized experience for different types of players.
Impact on Casino Indicators:
An internal investigation by SoftSwitzerland found that the introduction of the Jackpot aggregator had a positive impact on casino performance metrics. After the Jackpot drop was implemented, player engagement increased noticeably, with the average number of bets increased by 40% and the average amount of bets increased by 68% during the first month. This demonstrates the effectiveness of the Jackpot in driving player activity and investment.
Jackpot's crash and live gaming credentials provide SoftSwitzerland's customers with additional tools to attract a diverse user base. For example, crash games, which are particularly popular in Latin America, accounted for 3.9% of the region's total games in the second quarter, while they accounted for less than 1% in Europe. This represents a significant regional difference in gaming popularity. In South Africa, Scribe's crash game "Aviator" was the top performer by total game sales (GGR) in July and August 2024.
Tatiana Kaminskaya, director of SoftSwiss Game Aggregator, emphasized that online casinos are strategically focused on equipping them with user-friendly and effective tools to capture players around the world. "Live games already have a dedicated fan base, and as crash games are gaining popularity, especially among emerging markets and young players, it's great to offer these viewers a thrilling opportunity to achieve great success," Kaminskaya said in a press release.
Angelina Stasiuk, Head of Business Line at SoftSwitzerland's Jackpot Aggregator, shared her enthusiasm for expanding the Jackpot feature. "We are very excited by the widespread adoption of the Jackpot Aggregator, and we are confident that we will be able to bring more players to this exciting experience," Stasiuk said. She also mentioned the technical ease with which customers can customize their mixed Jackpot campaigns to their specific goals and objectives.
Show at industry events:
Additionally, the SoftSwiss team announced that during the iGaming industry event from Sept. 24-26, it will feature enhanced features of the game aggregator and jackpot aggregator on the B-160 stand. This will give you the opportunity to explore trends in the iGaming segment and discuss the benefits of this integration with industry peers and potential customers.